By  Rizwan Akbar Ali  Cotton, the world’s most widely used natural fiber, is also one of its most ecologically damaging. Accounting for 2.5% of global farmland, cotton cultivation uses a staggering 16% of the world’s insecticides and consumes 10,000 liters of water to produce a single kilogram of fiber — enough for just one pair of jeans. For the farmers, particularly women in low-income countries, the toll is economic, environmental, and deeply personal. Meanwhile, the fashion industry churns out over 92 million tonnes of waste annually and consumes more than 79 trillion litres of water per year, according to the...

As the fashion industry grapples with its environmental impact, the idea of a circular economy has become increasingly important. In a circular economy, waste is minimized, and materials are reused to create a closed-loop system, reducing the need for new resources.

In the wake of the environmental crisis, the fashion industry is witnessing a transformative shift towards sustainability. Among the many approaches to reduce the environmental impact of fashion, the resurgence of plant-based fibers stands out as a promising solution.

The fashion industry is one of the largest global markets, offering endless choices of fabrics and styles to consumers. However, behind the glamorous exterior of the industry lies a hidden environmental crisis fuelled by the very materials used to make our clothes.

The fashion industry, a powerhouse of creativity and expression, has long been plagued by the dark side of fast fashion—environmental degradation, unethical labour practices, and an unsustainable cycle of consumption. However, a significant shift is underway, with sustainable fashion rising as the future of the industry. But why is this shift happening, and what does it mean for brands and consumers?

Greenwashing has been a big buzzword in sustainability lately, but do you know what exactly this term means? Greenwashing is a marketing strategy used by businesses to come across as more eco-friendly than they actually are. An obvious example of this would be plastic packaging where the design is covered in green leaves. Better yet it might feature ambiguous phrases such as “better for the environment” or “sustainable”, without elaborating on how the product achieves these claims. In this scenario, it might be easy to identify that this is a case of greenwashing, however especially in the fashion industry, it...